I'm a title
I'm Another title
BEAUTY BAR LASER CLINIC
The Challenge: Tanning salons 4 locations + Company wanted to transition into a Med-Spa without closing door + Need to create brand awareness + free press.
The Strategy: Create an independent brand + Research new beauty procedures + Create new website + in-house online "special deal site" + engage public + viral
The Results: extensive online marketing increased sales by $60,000 in the first month + celebrity endorcement (Miss Universe) + 3 National tv segments.
I'm a title
HEEL CONDOM
The Challenge: Completely innovative + revolutionary + orthodox to the norm in the accessory and shoe industry.
The Strategy: Plan a global strategy + marketing sales & distribution in the international market.
The Results: Currently sold in over 25 countries + Endless boutiques and retail stores + Loads of free press around the world (Print and online) + We are proud of her success.
BEAUTY BAR LASER CLINIC
The Challenge: Assemble email data base of possible future comsumer interested in in fashion, beauty and well being + choose a brand embassador for the company + launch Viral campaing + free press
The Strategy: Online models search contest (Female and male) Online Voting + turn key partnership with other big brands + media partners.
The Results: A succesful 66 thousand live email database collected + 125 thousand signature pledges collected for the Charity affiliate OCEANA + Free press (Fashion TV, Much Music, Fab Magazine and several blogs) + charity calendar shot with Bellair as presenting sponsor + Celebrity endorcement (Miss Universe / Jhon Breger)
EDU JAPPY
The Challenge: children educational program teaching linguistics (french) to children of all ages, from idea to completion
The Strategy: prepare pitch for school boards Creating children's brand, creating website + educational ipad games + merchandise
The Results: French Canadian school board will begin to use the method. The French network is currently in negociation about picking up the EDU JAPPY stories for a TV series.
MISS UNIVERSE CANADA
The Challenge: lack of sponsors + lack of public interest + lack of media coverage
The Plan: Rebranding the image of Canadian pageantry + building a "celebrity" profile around winner + book social and public apperance to key events.
The Results: One Miss Universe winner + 3 Runner up in the finals in 6 years